About Us
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The Story Behind Zuva
Zuva Life began with a simple question:
For our founder, Vandana, this question became personal while watching her parents age in very different ways.
One remained deeply engaged and purposeful well into his later years.
The other, equally capable, slowly withdrew after stepping away from long-held roles and responsibilities. That contrast revealed something important.
How we experience this phase of life isn’t shaped by health alone.
What Vandana saw at home reflected what many professionals experience in their 40s and 50s:
a shift in identity, pace, and priorities without clear models for what comes next.
It is shaped by whether we remain
• Engaged in meaningful activity
• Connected to people and communities
• Economically confident and able to contribute
How do we keep our aspirations, relevance, and sense of contribution alive in midlife and beyond?
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Zuva Life was built from this understanding.
Midlife is not a pause or a winding down.
It is a transition - personal, professional, and economic - that deserves better thinking, better structures, and better support.
Our Journey
Over time, Zuva has grown through conversations, workshops, experiments, and learnings with people navigating this phase of life. These experiences, along with wider conversations on longevity, work, and economic relevance, continue to shape how we think and build.
Mission
Our mission is to help midlife professionals sustain economic vitality through a phase of life marked by change, viewed through the lens of longevity.
We focus on strengthening financial confidence, practical knowledge, and the ability to continue contributing, supported by practices that help people live, learn, and stay connected more intentionally.
Vision
We envision a future where midlife is recognised as a meaningful turning point, a phase where people reshape how they work, contribute, and live with clarity and confidence.
Where choices made in one’s 40s and 50s strengthen economic relevance, personal agency, and quality of life in the decades that follow.
Our work is shaped by the realities of longevity. Longer lives that call for financial clarity, vitality, learning, and meaningful connection.
Wealth Wellness
Financial confidence anchored in wisdom. Using your money, knowledge, networks, and experience with clarity and intention in a longer life.
Agile Living
Mental and physical agility for longer lives. Cultivating vitality, balance, and adaptability as you continue to grow.
Lifelong Learning
Keeping your thinking and skills evolving. Allowing your experience to deepen, compound, and stay relevant over time.
Community Connection
Remaining in thoughtful conversation and collaboration. Building relationships that sustain growth, meaning, and shared purpose.
Our Core Pillars
How Zuva Thinks
Our work is shaped by the realities of longevity. Longer lives that call for financial clarity, vitality, learning, and meaningful connection.
Wealth Wellness
Financial confidence anchored in wisdom. Using your money, knowledge, networks, and experience with clarity and intention in a longer life.
Agile Living
Mental and physical agility for longer lives. Cultivating vitality, balance, and adaptability as you continue to grow.
Lifelong Learning
Keeping your thinking and skills evolving, allowing your experience to deepen, compound, and stay relevant over time.
Community Connection
Remaining in thoughtful conversation and collaboration, building relationships that sustain growth, meaning, and shared purpose.
To understand our philosophy and why this stage matters, visit About Zuva Life.
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Our Founders
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Devina brings a contemporary perspective on design, communication, and systems thinking. Her work focuses on shaping how ideas around longevity, work, and relevance are made accessible and grounded for real people navigating real transitions.
Devina
Co-Founder
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With decades of experience in leadership, brand building, and customer-centric businesses, Vandana brings a practical understanding of work, transitions, and long professional arcs. Zuva Life reflects her belief that midlife professionals don’t need motivation or reinvention. They need clarity, credible pathways, and room to think differently about what comes next.
Vandana Srivastava
Founder and Growth Leader
Working at Zuva Life has been a journey of learning, ownership, and growth. I have had the chance to build systems from scratch, collaborate closely with the founder, and contribute to shaping something meaningful. What I value most is the trust, openness, and the shared belief that we are building a kinder world for everyone navigating midlife.
Kulbhushan
Meshram
Associate,
Founder’s Office
I use design to create clarity, connection, and change. Zuva Life’s vision aligns deeply with how I see the world being thoughtful, human, impact-driven. Working here is exciting because design truly matters. And yes, I love every brainstorm, sticky note, and “what if?” moment.
Vidhi Jain
Brand Designer and Storyteller
Our Team
Dwarak brings 38 years of experience from Titan and Nagarjuna Signode. He established global distribution networks for Titan and led international sales operations across Africa and the Middle East. He also launched the Tanishq business associate program, creating substantial value for all stakeholders.
Dwarakanath Mopuri
Advisor & Mentor
Our Mentors & Trusted Supporters
Praphul has been pivotal in the success of four startups, including WorldMark Group in the USA, NetCarrots.com, and OiMedia in India, where he is currently involved. His expertise spans market research, direct marketing, relationship management, and innovative SaaS solutions.
Praphul Misra
Advisor & Mentor
Sai, a leadership coach and psychologist, guides leaders through transitions and enhances their influence. Combining psychology, leadership strategies, and somatic practices, she offers coaching, workshops, and digital programs, empowering leaders to grow confidently and unlock their potential
Sailaja Manacha
Transformational Coach
Sanjay has over 30 years of global experience in corporate strategy, digital transformation, and sustainable development. He leads Societal Thinking at EkStep Foundation and advises social entrepreneurs on solving critical issues like climate action and education.
Sanjay Purohit
Advisor & Mentor
Nutan Gupta is an accomplished C-suite leader with over 20 years of global experience in customer success, AI-driven product innovation, and operational excellence. With a process-centric approach, Nutan ensures that every technology solution is designed for scalability, efficiency, and user-centric impact.
Nutan Gupta
Advisor, Technology
Anu is an experienced entrepreneur, financial coach, and investor with a strong background in education management. Her expertise in leadership and business strategy, combined with a passion for growth, has made her a respected leader in her field.
Anu Seth
Wealth Coach & Advisor
Dwarak brings 38 years of experience from Titan and Nagarjuna Signode. He established global distribution networks for Titan and led international sales operations across Africa and the Middle East. He also launched the Tanishq business associate program, creating substantial value for all stakeholders.
Dwarakanath Mopuri
Advisor & Mentor
Nutan Gupta is an accomplished C-suite leader with over 20 years of global experience in customer success, AI-driven product innovation, and operational excellence. With a process-centric approach, Nutan ensures that every technology solution is designed for scalability, efficiency, and user-centric impact.
Nutan Gupta
Advisor, Technology
Praphul has been pivotal in the success of four startups, including WorldMark Group in the USA, NetCarrots.com, and OiMedia in India, where he is currently involved. His expertise spans market research, direct marketing, relationship management, and innovative SaaS solutions.
Praphul Misra
Advisor & Mentor
Sai, a leadership coach and psychologist, guides leaders through transitions and enhances their influence. Combining psychology, leadership strategies, and somatic practices, she offers coaching, workshops, and digital programmes, supporting leaders to grow confidently and unlock their potential.
Sailaja Manacha
Transformational Coach
Sanjay has over 30 years of global experience in corporate strategy, digital transformation, and sustainable development. He leads Societal Thinking at EkStep Foundation and advises social entrepreneurs on solving critical issues like climate action and education.
Sanjay Purohit
Advisor & Mentor
Our Mentors & Trusted Supporters
Zuva Life is supported by advisors, mentors, and institutions who bring depth across leadership, psychology, social impact, and systems thinking.
Anu is an experienced entrepreneur, financial coach, and investor with a strong background in education management. Her expertise in leadership and business strategy, combined with a passion for growth, has made her a respected leader in her field.
Anu Seth
Wealth Coach & Advisor
Dwarak brings 38 years of experience from Titan and Nagarjuna Signode. He established global distribution networks for Titan and led international sales operations across Africa and the Middle East. He also launched the Tanishq business associate program, creating substantial value for all stakeholders.
Dwarakanath Mopuri
Advisor & Mentor
Nutan Gupta is an accomplished C-suite leader with over 20 years of global experience in customer success, AI-driven product innovation, and operational excellence. With a process-centric approach, Nutan ensures that every technology solution is designed for scalability, efficiency, and user-centric impact.
Nutan Gupta
Advisor, Technology
Praphul has been pivotal in the success of four startups, including WorldMark Group in the USA, NetCarrots.com, and OiMedia in India, where he is currently involved. His expertise spans market research, direct marketing, relationship management, and innovative SaaS solutions.
Praphul Misra
Advisor & Mentor
Sai, a leadership coach and psychologist, guides leaders through transitions and enhances their influence. Combining psychology, leadership strategies, and somatic practices, she offers coaching, workshops, and digital programmes, supporting leaders to grow confidently and unlock their potential.
Sailaja Manacha
Transformational Coach
Sanjay has over 30 years of global experience in corporate strategy, digital transformation, and sustainable development. He leads Societal Thinking at EkStep Foundation and advises social entrepreneurs on solving critical issues like climate action and education.
Sanjay Purohit
Advisor & Mentor
Our Mentors & Trusted Supporters
Zuva Life is supported by advisors, mentors, and institutions who bring depth across leadership, psychology, social impact, and systems thinking.
